Thank you for your interest in writing articles to help educate and inform our readers. It is very important to us that you follow these instructions when writing your articles.
By following this guide, it will benefit both of us. You will know exactly what is required, and it speeds up our processing time on the back end.
Two primary types articles we write:
- Informational Content – FAQ and How-To type of articles.
- Product Articles – articles designed to solve a specific problem
Article Lengths
- Level I: Are articles ranging from 1200-1700 words (max of 2,000)
- Level II: Are Articles greater than 2,000 words. (Typically 2,300-2,700)
No Word Stuffing & Fluff
We have all done it. We are desperate to get to the target word count so we add fluff and filler text to try and get there. If you hit this point and simply cannot get to the target word count. Let us know!
We prefer an on-topic, focused, and helpful article. If you simply cannot hit the word count let us know and we can either make suggestions or adjust the article length.
Required Formating For Informational Articles:
- Quick Intro: 2 to 3 sentences to set up the article.
- Ex 1: The other day a friend was telling me they were thinking about getting a german shepherd as a pet and she was curious how much they shed. I didn’t know that much about the german shepherd breed, so I did a bunch of research and this is what I learned.
- Ex 2: A Toyota 4Runner is a great vehicle because it can do many things, such as off-roading, towing, or just for regular everyday driving. Each use requires different needs, such as lift. So, how much should I lift my 4Runner?
- Featured Answer Target: A clear 300 (or less) character or less answer to the primary question. Zero fluff and Bold the answer.
- Ex 1: German Shepherds are known for being a breed of dog that sheds a lot. They even have the nickname “German Shedders” because of how much they shed. German Shepherds shed at all times of the year, but during some seasons they shed more than others.
- Ex 2: With minimum modifications, the Toyota 4Runner can be lifted to 1-1.25 inches. If the desire is to go higher, such as a 3-inch lift for serious off-roaders, modifications will need to be made. Depending on the use of the 4Runner will determine how much the car should be lifted.
**Remember to Bold the answer target.
The rest of the article will focus on providing greater detail about this primary topic. The answer target is for those readers who want a quick answer, the rest of the article is for those who really want to fully understand the topic in detail.
Provide subheadings that further answer the primary question or are related to the primary topic.
Using the German Shepherd dog article for example, you could talk about a few brushes or tools used to reduce and remove shedding. You could discuss bathing and grooming techniques. You could discuss if the breed sheds more or less during certain times of the year.
**Helpful Hint: If you get stuck, type the primary search term into google and look at related question suggestions called “People Also Ask”. Just be sure to only write about related questions. If the topic is shedding the last two suggested questions are not related to shedding.
The key is to provide helpful information that someone would want to know based on asking the primary question.
Only When Needed: If you need help getting the article to the required length, you can always do related questions and answer them using the same featured answer targets as described above. I prefer to have everything focused on the primary question, but in a pinch, this is an acceptable solution as long as it does not get too long.
Putting It All Together: (Format Training Video)
Product Articles
With product articles, I want to leave the formatting up to you. I do like to answer common questions related to a product. It is also helpful to discuss ways the product may solve common problems people face. Below are further suggestions to help you write the best product articles for my audience.
Using Amazon Products: When you use a product from Amazon, please provide the URL and ASIN on a separate line so I can easily find it. Here is a screenshot showing the ASIN# that I need.
Google is super smart and they know when you simply repeat Amazon comments and basic product info. Do good work and make it original content.
Here are some details that may inspire you for writing Product Articles and Please please please describe things in your own words.
Express expert knowledge about products where appropriate
Cite a study or news article, if appropriate.
Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer
Keyword here is content. This can be done with text.
Provide quantitative measurements about how a product measures up in various categories of performance
Compare manufacturers specifications to each other. X vs Y review. More applicable to complicated products like a camera than a pen.
Explain what sets a product apart from its competitors
“I liked this product better than x because of y feature”
Cover comparable products to consider, or explain which products might be best for certain uses or circumstances
Basically means best X for Y in your “best” roundup. How is anyone not doing this?
Discuss the benefits and drawbacks of a particular product, based on research into it
Pros and cons list.
Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision
Very product specific. This would more apply to products that have generational changes like mobile phones than less complicated products like wrapping paper. But if that applies to your niche, this should be trivial to naturally include. E.g previous gen had a 10 mp camera, current has a 14 mp camera.
Identify key decision-making factors for the product’s category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
Yeah, this is basically intent. If I google “best shaver” I want to know things like battery life, performance, cleanability. Basic.
Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says
Describe a feature in your own words.